Marketing strategies for independent musicians—delivered weekly
Sound Advice is a weekly newsletter designed for independent artists promoting their own music. We're a team of professional marketers sharing real advice, results, and campaign breakdowns — so you spend less time searching for strategies and more time growing your fanbase.
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Built by marketers.
Made for musicians.
Sound & Scale was built by marketers with 10+ years of experience running marketing strategy for Fortune 500 companies.
Now we're applying those same strategies and tools to help independent artists build and engage a paying fanbase—without relying on labels, streams, or social media algorithms.
At Sound & Scale, our goal is simple: help artists spend less time figuring out marketing and more time creating and releasing the music they love.
You make the sound, we'll make it scale.
See a few of the topics we explore each week
We break down each topic into clear ideas you can easily apply to your own marketing.
- Meta & TikTok Ads
- Social Media Content
- Growing a Fan Community
- Keeping Listeners Engaged
- Making Money From Your Fanbase
- Music Marketing Psychology
- Email & SMS Marketing
- Release Strategy
- Marketing with AI
Start getting Sound Advice today.
Free for a limited time. One email a week. No spam, ever.